While everyone was talking about how much Kanye made with his Superbowl Ad the other week, here's what you missed ...

First, let's get you caught up

If you don't already know, the Super Bowl is the the biggest time of the year for advertising. A commercial slot on the screen the day of the big game costs $7 Million.

Kanye's Super Bowl Ad grabbed a lot of attention for it's shockingly low budget (it was a selfie video recorded on his phone and appeared to be shot in the spur of the moment) and unrehearsed.

One thing we can always count on Kanye to be ... is himself. YouTube the video, you'll see exactly what I mean.

Now, that you're caught up, let's get into it.

📣 Small / Medium business owners this one's for you

This is the part you probably heard:

$7MM ad slot + $0 on the commercial = $19MM+ generated in 24 hrs

But if you dig a little deeper, you'll see...

→ By pricing everything for $20, he knows what products are in the most demand because price is no longer a factor. Now he knows where to innovate.

→ 294k+ people pre-ordered. Because they're now on his email list, he controls the communication and can contact them again for a fraction of what he paid for the Super Bowl ad. #Remarketing

→ Knowing what cities people are buying from helps him organize his shows, pop-up shops, etc accordingly.

→ Using Facebook and Google, he can use highly targeted ads to stay top of mind of all the people who visited his site, but didn't buy the first time. We can estimate this is about 4M people (using the conversion rate).

You ever have a pair of shoes follow you around the internet until you finally buy? That's exactly what I'm talking about.

→ NOW.... with all these insights, new customers and potential customers, his prices will go up and he knows exactly how to make future campaigns successful.

But you thought the headline was the free commercial to make $19MM

He will be generating much more because of his strategy and the systems he has in place.